Thank you for playing our games! This Privacy Policy describes:
• The ways we collect personal data about you and why we do so
• How we use your personal data, and
• The choices you have about your personal data.
This Privacy Policy applies to High Mood's games, including Bingo Bar, as well as our websites and related services, which we collectively refer to as the Service.
We may periodically update this Privacy Policy by posting a new version on our website. If we make any material changes, we will notify you by posting a notice within the Service (such as in Bingo Bar) prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.

If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly.

Name of the controller: High Mood.
email: [email protected]

A. Data you provide us:
- Contact information (such as name and email address)
- Player name and password
- Profile information (such as profile photo)
- Your messages to the Service (such as chat logs and player support tickets)
- Other data you choose to give us (such as data to identify a lost account)

B. Data we collect automatically:
- Data about your account and game progress
- Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
- Data about your device, such as device name and operating system, browser type and language
- Data we collect with cookies and similar technologies (see more below)
- General location data
- Precise geo-location data (GPS, with your consent)
- Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service

C. Data we collect from our partners:
- Data we receive if you link a third party tool with the Service (such as Facebook, Apple or Google)
- Demographic data (such as to determine the coarse location of your IP address)
- Data to fight fraud (such as refund abuse in games or click fraud in advertising)
- Data from platforms that the games run on (such as to verify payment)
- Data for advertising and analytics purposes, so we can provide you a better Service

D. Information we collect from third parties: We may obtain information from third parties and combine that information with information we collect ourselves through our Services. This may include:
- Information about you from third-party platforms or sites (e.g., social network sites or gaming services) when you access our Services through them. This includes your screen name, your profile information, and your friend lists.
- Information collected in accordance with the procedures determined by such third party.
- Information we may receive when you download or update one of our applications from an app store.

The information we collect is used for various purposes, including to provide you with our Services and customer support, to communicate with you and respond to your questions and your requests, to enable communication between players, to maintain and to improve the functioning and safety of our Services, to determine potential problems and to observe certain trends with our Services, to fix technical problems and detect malicious actions, to test new features of our Services, to keep statistics of how our Services are used, to send technical notifications, to provide updates, to provide security alerts, to optimize your experience when using our Services.

A. To make the Service work
To perform the contract, we process data necessary to:
- Create accounts and allow you to play our games and use our Service
- Operate the Service
- Verify and confirm payments
- Send you Service-related communications
- The information we collect is used for various purposes, including:
- Providing you with our Services and customer support
- Communicating with you and responding to your questions and requests

B. To make the Service more suitable for our players
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to:
- Update and develop player profiles
- Develop and improve the Service and player experience
- Manage our relationship with you
- Provide social features as part of the Service
- Customize your Service experience
- Respond to your comments and questions and provide player support
- Provide you offers in the Service as well as in other websites and services, and by email
- Send you related information, such as updates, security alerts, and support messages
- Enable you to communicate with other players
- The information we collect is used to:
- Ensure a personalized and engaging player experience

C. To show personalized advertisements
To show you personalized advertisements in the Service as well as in other websites and services (including email) we have a legitimate interest to process necessary data to:
- Track the content you access in connection with the Service and your online behavior
- Deliver, target and improve our advertising and the Service
- For information on how to opt-out from personalized advertisements, see section 'Your rights and options' below.

D. To keep the Service safe and fair
Ensuring a level playing field in the Service is a top priority for us. For more information on our acceptable use policy, see the High Mood Terms of Service.
In order to keep the Service and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to:
- Analyze and monitor use of the Service and its social features
- Moderate chats either automatically or manually
- Take action against fraudulent or misbehaving players

E. To analyze, profile, and segment
In all of the above cases and purposes, we may analyze, profile and segment all collected data.

F. With your consent
With your consent, we may process your data for additional purposes, such as using your GPS location to show you local events.

A. Opt-out of marketing emails and other direct marketing
You may opt-out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications.

B. Opt-out of targeted advertising.
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android).

C. Access the personal data we hold about you
If you request, we will provide you a copy of your personal data in an electronic format.

D. Your other rights.
You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You can always withdraw your consent, for example by turning off GPS location sharing in your mobile device settings.

Please contact us through the in-game support system or emailing [email protected]. We will respond to all requests within a reasonable timeframe. You may also contact your local data protection authority for unresolved complaints.

Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyse use, target advertisements and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.

A. Security Safeguards
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.

B. Data retention
We retain your data for as long as your account is active or as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.

Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

The California Consumer Privacy Act (CCPA), gives residents of the state of California the right to prevent businesses from selling their personal information.

High Mood takes your privacy very seriously. We do not sell your personal information.

However, we support the CCPA by allowing California residents to opt out of any future sale of their personal information.

If you would like to record your preference that High Mood not sell your data in the future, please contact us through the in-game support system or emailing [email protected].